Rank on Google is not such a simple task, is it? Most of the time it requires knowledge, some resources, and a lot of time. If you are going to build your website and wish to have an active presence on search engines, you will have to learn about SEO.
Probably, there are a lot of questions, a beginner wants to know about SEO before starting their journey as a specialist. So, here we chose the most common SEO-related faqs that every beginner should know. Let’s get started!
Question 1: What are the future scopes of SEO in India?
Answer: We know that India is the fastest-growing economy in the world and due to its campaign to get digital, its future in the online world is bright. Businesses have to compete online to find success and from this time, SEO professionals start their work.
The annual income of an SEO expert is 3 to 6 lakhs, says Times of India reports. The nation will create about 15 million jobs in the coming few years. Increased competition due to lockdown will lead to a salary hike and open doors for freshers.
Question 2: What are some tools to SEO optimize your content? / How to check content’s SEO score?
Answer: There are many online tools/websites which will help you to create SEO-optimized content. The Tools are,
Question 3: What is SEO?
Answer: SEO (Search Engine Optimization) is a set of techniques used to make our website and our content visible on search engines (that is, closer to the top of the first page of results). With a good strategy and good SEO practices, we are more easily found on the web.
Question 4: What is the difference between organic results vs. paid results?
Answer: Organic results are free. The algorithm used by the search engines presents results according to the contents that are most relevant to the keywords that the user chose to do the search.
On the other hand, paid results are the result of ads (ex: Google Adwords). Ads are highlighted in search results.
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Question 5: How to know the right amount of keywords used on a page?
Answer: The main concern when creating content is to think about the user and who reads. Using too many keywords will often make the content forced and more difficult to read. The search engines will penalize the page for using excess keywords.
The best advice is to use common sense, the number of times you use a keyword, choose the right keywords, and, above all, write for people, not machines.
Question 6: What is the difference between internal links and inbound links?
Answer: Internal links are the links that are made on the pages of the website, to other pages of the same website.
Inbound links are links made on other websites, to pages of your website.
Both are valid and valuable in SEO.
Question 7: How many internal links do I need for each content page?
Answer: As with keywords, too many internal links on a page will impair the reading experience. Again, common sense is needed when using internal links. If they are relevant and they add value to the user experience, you must use them.
Question 8: What are meta descriptions and are they still relevant?
Answer: Meta descriptions are the summary description of the page or content, which are immediately below the title and the link that appears in the search results.
In 2009, Google announced that the meta descriptions are no longer a Google ranking factor.
However, they are important to clarify to the user what the content is, to captivate the user’s click.
Only the first 160 characters of the meta descriptions appear in the search engine results.
Question 9: Why do I need “alt text” on images?
Answer: Search engines cannot interpret what is in an image. The “Alt text” is a description of the image, so that search engines can relevantly index the content. In case the image is not loaded, the “Alt text” is the description that allows describing and framing the image in the content.
Question 10: How long does it take to be able to see SEO results?
Answer: There is no formula or final answer to the question because it depends on some factors, such as:
• The amount and consistency of content created
• The quality of the content
• Whether the content is relevant to the audience or not
• Whether it’s a small or large website, with weak or strong domain authority
• A website with more content and more relevance, with more content views, and with strong authority, has more immediate results. A website with less impact may take longer to see results.
The difficulty of your keywords is also an important factor. If you are competing with other websites with greater authority for the same keywords, it will take longer to see organic results.
Question 11: Should I change my domain to include keywords?
Answer: If possible, if there is the availability of a domain to have a relevant keyword for the business, it is an advantage to be more easily found online. But don’t force your domain name to include a keyword.
For example, soledatingwebsiteinindia.com is not the most appealing domain option.
Question 12: Should I hire someone to do SEO?
Answer: It depends on the objectives, the volume of work, and whether or not you have the necessary technical knowledge.
Also, hiring an agency has advantages as you will have a team of SEO specialists, so it completely depends on your business objective and knowledge.
Working with SEO is a very important part of being found (easily) online. But the next step to be found is to be able to generate quality leads for your business.